What’s the Buzz with Google Penguin 4.0?
The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google’s core ranking algorithm now includes Penguin. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
Will this then affect SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Don’t expect customer to stay in your pages if they are not optimized.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
A recovery plan for your website is necessary if you find that it has been penalized.
The aim of the Google update is so that the user’s search experience is improved. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.
Below are some benefits that Penguin 4.0 gives to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
It is now in real time that data is refreshed with Penguin 4.0. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.